Rachel is a specialist intellectual property lawyer, with over twenty years of experience helping clients with their trademark, copyright and design needs. Her experience includes founding a boutique IP firm operating in Australasia, leading the IPONZ trademarks team as Assistant Commissioner of Trademarks, and inhouse and private practice experience in leading firms in New Zealand and the United Kingdom.
Her particular area of interest is helping start-ups and small businesses identify and own the intangible assets in their business. Rachel’s previous experience can help you to:
- Identify the IP assets in your business and ensure you have the right protection
- Create a strategy for ensuring you own your IP assets and are capturing their value within your business
- Choose a new name for your product or service that can be easily defended, and does not infringe others’ rights
- Register your trademarks and designs
- Commercialise, purchase and transfer IP rights
- Enforce and defend your IP rights, including by preparing or responding to Cease-and-Desist letters.
If you’re interested give Rachel a call to see how she can help you in this process.
