Most small business owners didn't start their business to become their own IT department. But somewhere between the website that needs updating, the booking system that doesn't talk to anything else, and the emails that vanish into the void — the tech wins. The actual work gets squeezed out.

I have been working in web and tech since 1995 - long enough to have watched every generation of "this will simplify everything" create a new layer of things to manage. The approach is simple: make technology do what it's supposed to do and get out of the way.

Dear John works with NZ small business owners who are done troubleshooting things that should already work: WordPress websites and care plans, business automation, custom AI tools and GPT development, and GEO (Generative Engine Optimisation, AI Search), which determines whether your business shows up when someone uses ChatGPT or Perplexity to find what you offer. The only NZ provider offering GEO as a dedicated service for small businesses.

Based in Paraparaumu, working with businesses across the Kāpiti Coast, Wellington region, and all of NZ.

If someone you know is losing hours a week to tech that should run itself, that's the referral.